Like any profession, there are plenty of terms given to the tools, materials and concepts we work with that are not used outside of floristry.
If you’re ever unsure of a term you are hearing read on for the definition and save this page to reference back to.
Foliage
noun
Definition: Plant material, leaves and any natural material that isn’t flowers.
Focal Point
noun
Definition: The area where the eye is drawn to, usually where the most dominant flowers are.
Junction Point
noun
Definition: The spot where each stem is added to the bouquet and held in the hand, between the thumb and first finger.
Natural Materials
noun
Definition: All fresh flowers and plant material.
Support Wiring
verb
Definition: A technique used to support the natural stem of the flower, either to strengthen it or to manipulate the direction of the stem or flower head.
Spiralling
verb
Definition: When all stems are placed on the same angle.
Wiring and Taping
verb
Definition: A technique used to attach a wire as a false stem for flowers, using floral tape to secure it.
Wholesale Price
noun
Definition: The price the business pays for flowers and foliage.
Retail Price
noun
Definition: The price at which the business sells flowers and foliage.
GST
noun
Definition: Goods and Services Tax (GST) is 10% and is added to the retail cost of flowers and arrangements.
Mark-Up
noun
Definition: The amount or percentage increase from wholesale cost, to cover overheads, pay wages and generate a profit.
Sundries
noun
Definition: Any product used that is not fresh material, but is required to create the arrangement, such as plastic containers, foam, wire, ribbon, tape, etc.
Accessories
noun
Definition: Any product used to enhance the arrangement but may not be required for its construction. These include vases, decorative containers, ornamental ribbons,
chocolates, teddy bears, etc.
