Business Personalities

We all have different personalities and character traits, so what do you bring…


Floristry Business SWOT Analysis

An important aspect of business is self-awareness, and a great tool that we can…


Business Plans for Florists

Why your Floristry Business Needs a Plan..... A clear and thorough business…


Colour Theory

Colour theory is critical and relevant to many design industries. It is best…


The Elements & Principles of Design

Are you a Floristry Student trying to learn the elements and principles of…


flower beginner toolkit

Tools of the Floristry Trade

When it comes to creating a showstopper arrangement, your tools and accessories…


Flower Care & Maintenance

Sourcing Your Flowers At Bloom, we always do our best to source local botanical…


Floristry Terminology

Like any profession, there are plenty of terms given to the tools, materials…


Bloom College

Learn about how & why Bloom got started

Bloom College was created in September 2012 and launched in March 2013. The…

5 Ways That Flowers Can Improve Your Mental Wellbeing

Do flowers really make us happy? Studies conducted by Dr Jeanette Haviland at…