Business Personalities
We all have different personalities and character traits, so what do you bring…
Floristry Business SWOT Analysis
An important aspect of business is self-awareness, and a great tool that we can…
The Elements & Principles of Design
Are you a Floristry Student trying to learn the elements and principles of…
Tools of the Floristry Trade
When it comes to creating a showstopper arrangement, your tools and accessories…
Flower Care & Maintenance
Sourcing Your Flowers At Bloom, we always do our best to source local botanical…
Caring for your flower material: from market to customer
All flowers have different characteristics that demonstrate freshness. Your…
Add-on products ADD PROFITS – Attention Florists - Stock your shelves for Mother’s Day!
Books make wonderful add-on gifts and can be the perfect non-perishable item to…
4 Reasons Florists Love Dahlias
Native to Mexico and Central America, dahlias are a type of flowering plant…









