Business Personalities

We all have different personalities and character traits, so what do you bring…


Floristry Business SWOT Analysis

An important aspect of business is self-awareness, and a great tool that we can…


Colour Theory

Colour theory is critical and relevant to many design industries. It is best…


The Elements & Principles of Design

Are you a Floristry Student trying to learn the elements and principles of…


flower beginner toolkit

Tools of the Floristry Trade

When it comes to creating a showstopper arrangement, your tools and accessories…


Flower Care & Maintenance

Sourcing Your Flowers At Bloom, we always do our best to source local botanical…


Floristry Terminology

Like any profession, there are plenty of terms given to the tools, materials…


Caring for your flower material: from market to customer

All flowers have different characteristics that demonstrate freshness. Your…


best gift for mothers day

Add-on products ADD PROFITS – Attention Florists - Stock your shelves for Mother’s Day!

Books make wonderful add-on gifts and can be the perfect non-perishable item to…


Pink Dahlia

4 Reasons Florists Love Dahlias

Native to Mexico and Central America, dahlias are a type of flowering plant…