For Yvette Timmins, flowers are more than just a profession – they are a family legacy. With a Grandmother, Great Aunt, and Great-Grandmother who were all florists, it would be easy to say that creativity is in her blood. However, Yvette believes that the art of floristry isn’t a special skill reserved for the chosen few; it is an innate ability available to anyone willing to silence their inner critic and connect with nature.

With over 30 years in the industry, Yvette has truly “done it all.” She has climbed every rung of the ladder, moving from a Casual Assistant to Senior Florist, Shop Manager, and Shop Owner, eventually becoming a Floristry Teacher and the Principal of Bloom College, which she founded in 2013. Her leadership extends to the national stage, where she served as a founding director and board member of Flower Industry Australia.

Beyond the business of blooms, Yvette is a champion for the mental health benefits of creativity. She has witnessed firsthand how working with nature decreases anxiety and nurtures the soul. This passion led her to co-found the charity Floral Acts of Kindness and to write her recently published book, Feed Your Soul with Flowers.

Today, through her online membership and app, Yvette is dedicated to ensuring that geography and physical ability are no longer barriers to learning. She is here to help you grow your business and feed your soul, one stem at a time.