white freesia as used in this video

How to use the element of line when constructing a fresh flower wreath

Yvette shares with you a quick tip straight from the classroom on how to use…

A Florists workspace

Graduate Profile - Judith Harvey

I completed the Bloom College career change course in 2019 in Alyssa's…


Recession proof your business

Weathering the storm ⛈ of forced change

  In January I wrote a post about the floristry industry being…


Things to do in a lockdown - COVID-19

Yesterday I visited my local market as I do most weeks, it’s usually one of my…


Is the Floral Industry Recession-Proof?

Are we entering into a recession? If you believe the media and politicians then…


Take the Time to Listen and Find the Right Inspirations

Just the other day I happened to wake up early. That is unusual for an…


5 Ways That Flowers Can Improve Your Mental Wellbeing

Do flowers really make us happy? Studies conducted by Dr Jeanette Haviland at…


BLOOM SPOTLIGHT: Bunny Tail Grass

Is there anything more adorable that Bunny Tail grass?!⁠ ⁠ Lagurus ovatus,…


Big Bouquet workshop with Alyssa

Our Big Bouquets workshop with Alyssa in Collingwood is approaching fast! And…