Business Personalities

We all have different personalities and character traits, so what do you bring…


Floristry Business SWOT Analysis

An important aspect of business is self-awareness, and a great tool that we can…


Colour Theory

Colour theory is critical and relevant to many design industries. It is best…


The Elements & Principles of Design

Are you a Floristry Student trying to learn the elements and principles of…


flower beginner toolkit

Tools of the Floristry Trade

When it comes to creating a showstopper arrangement, your tools and accessories…


Flower Care & Maintenance

Sourcing Your Flowers At Bloom, we always do our best to source local botanical…


white freesia as used in this video

How to use the element of line when constructing a fresh flower wreath

Yvette shares with you a quick tip straight from the classroom on how to use…

Bloom College

Learn about how & why Bloom got started

Bloom College was created in September 2012 and launched in March 2013. The…

A Florists workspace

Graduate Profile - Judith Harvey

I completed the Bloom College career change course in 2019 in Alyssa's…