The Elements & Principles of Design
Are you a Floristry Student trying to learn the elements and principles of…
Tools of the Floristry Trade
When it comes to creating a showstopper arrangement, your tools and accessories…
Flower Care & Maintenance
Sourcing Your Flowers At Bloom, we always do our best to source local botanical…
How to use colour theory in floristry
Colour theory is critical and relevant to many design industries. It is best…
The use of design principles in floristry
The design principles are the essence of creative design. They are the laws of…
Design elements every florist needs to know
The elements of design are incorporated into everything, whether natural or…
tools of the trade: a florist’s essentials
When it comes to creating showstopping arrangements, your tools and accessories…
Caring for your flower material: from market to customer
All flowers have different characteristics that demonstrate freshness. Your…