florist shop

Starting A Floristry Business: SWOT Analysis

Hello emerging florist!   Owning a floristry business is a mammoth task…


poppy flowers

3 Tips For Picking The Right Flowers At The Market

It’s always fun walking through the flower market and picking a few handfuls of…


a florist

How To Be A Florist By Christmas

So, you’ve had dreams of owning your own little florist shop, spending your…


beginner florist starter pack

The 7 Must Have Tools For Every Florist

Every successful florist needs the right tools for the job.  Florists are…


Yvette’s Tips for Planning Your Floristry Business

It can be daunting to have a blank sheet of paper, a pile of flowers, and no…


sustainable floristry

Sustainability in the Floristry Industry

Sustainability within the floristry industry is starting to gain some real…


What’s the deal with floral foam?

Floral foam has been a source of contention for the floristry industry of late.…


Are locally grown flowers really better than imports?

Imported flowers are all too common here in Australia, and you’ve more than…


10 Sustainable Flower Growers in Victoria - Part 1

There has been a resurgence of sustainable, “slow flower” farmers across…